Transformational leadership

Transformational leadership is a form of leadership that moves people, beyond their own personal interests, toward a shared purpose. The concept was put forward by James MacGregor Burns and developed by Bernard Bass. This leadership differs from an exchange built on reward and punishment; through inspiration, meaning, and a strong vision, it helps people unfold their own potential. The transformational leader inspires people rather than managing them and opens room for them to grow. In coaching, this helps a leader question whether they move their team through fear or through meaning.