Personal SWOT

Personal SWOT is an analysis tool borrowed from the business world and adapted to the individual. Its acronym looks at four areas: strengths, weaknesses, opportunities, and threats. The first two concern the person's internal qualities, the last two their external conditions. This tool lets the client see both the resources at hand and the obstacles ahead within a single picture. The coach helps the client look honestly at these four areas and bring their strengths together with their opportunities.