Self-efficacyBandura

Self-efficacy is a person's belief that they can accomplish a particular task. This concept, developed by Albert Bandura, is distinct from ability; the matter is not what a person can do but how much they believe they can. High self-efficacy brings enduring difficulties longer and seeing failure as an obstacle rather than an end. According to Bandura, this belief is strengthened most by small experiences of success. The coach therefore helps the client design small gains they can reach; every step accomplished makes the belief "I can do it" a little more solid.