Return on investmentROI

Return on investment refers to the material and measurable benefit obtained in exchange for the resource devoted to coaching. Especially in corporate coaching, companies want to see the value of an investment; this requires measuring coaching's effect on performance, retention, or productivity. A significant part of coaching's effect cannot be put into numbers, yet a value can still be shown through concrete indicators. This measurement positions coaching not as a luxury but as a meaningful investment. Even so, the coach, without reducing everything to a figure, also attends to the value that cannot be measured.