Evoking awareness

Evoking awareness is the coach helping the client reach a new insight or perspective. It is one of the ICF competencies. This is, through powerful questions, reflections, and observations, letting the client notice something they had not seen before. The coach does not give the answer; they open a space in which the client will reach their own. What a person notices for themselves is often far more lasting than what is told to them from outside.