İletişim
Thank You for Arguing
Cevvelaİletişim
Thank You for Arguing
Jay Heinrichs · Koridor Yayıncılık · 2014
7
Cevvela Score
7.0 (513 oy)
Reader Score
Summary
A book on the art of persuasion. Adapting classical rhetorical theory to modern life, Heinrichs offers readers techniques for effective communication and persuasion. While examining rhetorical principles from ancient Greece to the present, he shows how they can be applied in daily life, in business and in personal relationships. Explaining core strategies such as ethos (credibility), logos (logic) and pathos (emotion), Heinrichs guides readers toward becoming more effective communicators.
Quotes from Cevvela
“Emotions such as grief, shame and humility block action entirely. They make people introspective. Such people fill the bathtub, listen to jazz and feel sorry for themselves.”
“If your idea has been used elsewhere, describe in vivid detail how successful it was, as if that success belonged to your audience. Show them how much skill and talent your own plan brings to it. Then feel free to use your favorite cliché and shout, “Now that’s what you call checkmate!””
“Words are treacherous: they either reveal something or conceal it. And silence is just as dangerous: talk too much and you cannot help repeating yourself; talk too little and people ignore you. But speak just as much as you should and fall silent when you should, and you become a person of standing whom everyone respects.”
“You fight to win; you argue to reach agreement.”
“Even if you fool me, you have not persuaded me.”
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Reader Score: 7.0 / 10(513 votes)
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Jay Heinrichs’s Thank You for Arguing brings a modern perspective to rhetoric and offers a comprehensive guide for anyone who wants to learn the art of persuasion. The book is full of both theory and practical examples, which makes it easy for readers to put what they learn into practice right away. It is especially useful for those who want to sharpen their persuasive skills in business, politics and social relationships.
Some of the rhetorical concepts and techniques, however, may be complex and hard to grasp for beginners. Heinrichs sometimes examines topics so deeply that he can drown the reader in detail. In addition, some of the examples and strategies may not hold in every cultural context, so readers should be careful when applying them.
My own assessment is that Thank You for Arguing is a valuable resource for anyone who wants to develop their persuasive abilities. By explaining classical rhetorical theory in modern language, Heinrichs makes it something anyone can understand and use. Still, some sections may feel heavy for readers with no prior experience of rhetoric. I would therefore suggest reading the book slowly, going back over parts when needed. Even so, it is an important guide for anyone who wants to understand the art of persuasion better and master this field.