Sosyoloji
The Consumer Society
CevvelaSosyoloji
The Consumer Society
Jean Baudrillard · Ayrıntı Yayınları · 1970
7
Cevvela Score
7.4 (3.919 oy)
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Summary
A sociological theory arguing that in modern society people exist not to meet their needs but to consume the meanings, signs and statuses that objects create. It demonstrates that consumption is the most insidious and sweetest instrument of social control.
Quotes from Cevvela
“In a consumer society, people consume not objects but the meanings those objects give them.”
“Advertising does not merely sell us a product; it sells us the lie that without it we are incomplete.”
“Real needs have given way to the false desires imposed by the system.”
“Shopping is the most practical — and most unsuccessful — way of filling an existential void.”
“To protect itself, the system turns even rebellion into a consumable fashion.”
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Reader Score: 7.4 / 10(3.919 votes)
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Baudrillard’s text is dense, complex and unforgiving. It proves how the system enslaves us not through coercion but through our own desires. Shopping malls are the temples of modern times, the author says. The status symbols you own do not polish your gem; they coat it in a thick layer of plastic. Baudrillard gives us no rest: he digs into the false craving for prestige beneath every act of purchase. You will look at the things in your wardrobe and your home and feel your stomach turn. Trying to fill the lack inside you with objects is carrying water to a bottomless well. This book rejects the well itself.